ilhame mounaouir

About Ilhame Mounaouir

Ilhame Mounaouir’s professional career began in Casablanca, working for American multinational groups Dow Chemicals and Hewlett-Packard, where she was in charge respectively of commercial transactions for North Africa and high added-value marketing of IT services for key accounts in French-speaking Africa.

She then joined one of the largest event agencies in Morocco as Public Relations Director, handling communication strategies and press relations operations for major events such as the Tantan Moussem Festival (celebrating the annual gathering of more than thirty Berber tribes from Morocco and Northwest Africa); several editions of the International Tourism Conference; the Royal inauguration of the Saidia Marina; the official visit of former French President Nicolas Sarkozy; and the laying of the foundation stone of Marrakech Four Seasons in the presence of HRH Prince Moulay Rachid and HRH Prince Walid Ibn Talal.

In 2008, Ilhame Mounaouir launched her first entrepreneurial venture, IMPACT PR, a press relations consultancy agency, where she developed a substantial portfolio of institutional and private clients including ONDA (the Moroccan Airports Authority), Maroc Export, El-Fida Mers Sultan prefecture, AXA Assurance Maroc, OGE, Samsung, Hyundai, Philips, and Arbor.

Four years later, she was headhunted by Sofitel Middle East & Africa and worked as Regional Marketing Director, before moving on to become Middle East & Africa Communication Director for FRHI (Fairmont Group, Raffles, Swissôtel). Based in Dubai, she successfully contributed to the promotion and brand equity of the two institutions, all the while gaining rich experience of the Gulf markets.

When she returned to Morocco in 2015, Ilhame Mounaouir went back to entrepreneurship and provided consulting services in communication strategy, brand positioning and public relations for market leading institutions, while organizing large corporate events for clients with strong regional presence.

Today, she is the head of Brand Shakers, a communication and branding agency she founded and she is presently the principal strategy expert.


"Having worked with Ilhame for two years, I strongly value her responsiveness and extremely high professionalism. Thanks to her in-depth knowledge of Marketing and Communication, she creates impactful campaigns, even with tight budgets. Her innovative spirit and constant search for performance have provided us with wise advice and high-impact activities. I strongly recommend her.
Dynamic, responsive, with a keen eye for detail and impressive flexibility, Ilhame organized several of our corporate events. Our employees appreciate working with her teams and are grateful for their patience and the high quality services provided.”

— Sami Nasser, Chief Operating Officer, Accor Middle East & Africa – Dubai

"Our group has worked three times with Ilhame for the organization of our board-of-directors meeting. Despite the exacting requirements of each of our 150 participants, in terms of organization, logistics, coordination, and availability, Ilhame was able to respond very favorably to everyone's expectations over the ten days of the event. Congratulations and thank you for your precious contribution!"

— Amine Bouabid, CEO Bank Of Africa Group – Casablanca

“I met Ilhame at the Africa Convergences Forum organized by La Tribune Afrique and was most impressed by this talented lady. Ilhame is the go-to person for any organization seeking communication advice, as she is attentive, innovative and very creative. Ilhame is, in my opinion, a high profile actor in the pan-African setting.”

— Amadou Diaw, President of the Saint-Louis Forum – Founder of the Higher Institute of Management (ISM) – Dakar

“AXA Assurance Maroc has been collaborating with Ilhame for many years in press relations management where she demonstrates much appreciated expertise. In addition to being very attentive to detail and aware of on-going markets events, Ilhame provides excellent advice to start out context-befitting and appropriate actions. She is a top-level interlocutor we can rely on particularly in crisis management circumstances.”

— Philippe Rocard, CEO d’AXA Assurance Maroc – Casablanca

“We called upon Ilhame's services to manage VIP protocol for a very exclusive event we organized. The results exceeded our expectations in terms of communication flow, organization, quality, availability and professionalism.”

— Mehdi Touhami, Luxury Brand Ambassador Pernod Ricard – Casablanca